Professional Services Industry
Tom Riley Law Firm
Goal: Reinvigorate a successful, storied family law firm and increase the number and quality of potential clients.
Strategy: Redefine the firm's "mortar messaging" through Discovery process, leading to more efficiency in messaging.
Result: Inquiries to the firm doubled in the time since launch.
Creative: Relaunched the TRLF website, YouTube channel, produced new creative for broadcast media, crafted social media and blog content.
Creative: Video production for social media distribution, radio production for broadcast media, and creation of landing page for Kirkwood IT programs.
Kirkwood Community College - Department of Business & IT
Goals: Increase the number of applicants to IT certificate and degree programs.
Strategy: Conduct "Discovery" process to determine messaging mortar and create calls to action reinforced through broadcast media and social media.
Food Service Industry
Popeyes Louisiana Kitchen
Goal: Overcome "Marketing Bridge" issues with refined messaging to target a heavily female demographic.
Creative: Advertising campaign to increase store visits, including video production for social media placement, radio production and placement, loyalty and incentive programming, and graphic design collateral.
Health Care Industry
University of Iowa College of Dentistry
Goal: Increase by 5% the number of patients treated.
Result: A more than 15% increase in the number of patients treated in one year.
Creative: Advertising campaign for broadcast and cable television designed to increase awareness of the UI College of Dentistry.
Result: Sales exceeded 2018 Q2 goals before the end of 2018 Q1.
Creative: Video for social media distribution, creation of YouTube channel, relaunched website, crafted social media content and blogs launched.
Professional Services Industry
Capstone Charity Resources
Goals: Increase the number of leads per quarter by 20%.
Strategy: Change the call to action on the Capstone website and reinforce "messaging mortar" through video efficiency.
Result: Donahue for State House campaign captured 70% of the vote in the June 5 Primary election, winning the Primary and advancing to the General Election.
Creative: Video for social media distribution and creative production for radio.
Political / Elections
Donahue for State House
Goals: Push candidate Molly Donahue across the finish line in the June 5, 2018 Primary election and position her as the candidate of choice Iowa House District 68 in November 2018.
Strategy: Reinforce the "People Over Politics" message through video efficiency on social media channels and via broadcast radio.
Creative: Reinvigorated the brand, including logo update, with an emphasis on the emotions that tie generations to the Amana Colonies' most well known institution. Creative production and distribution including radio and digital media negotiation and placement.
Food Service / Retail Industry
Ox Yoke Inn
Goals: To increase revenue by targeting younger families and attract qualified candidates in a challenging labor market.
Result: The Ox Yoke Inn is seeing a younger demographic and psychographic in the restaurant and getting a better quality candidate on the HR front.